Of all of the TV programming service providers that are available, only one of them specializes in premium sports programming and that service provider is DirecTV. While other service providers may claim to have a large quantity of quality premium sports programming in the repertoire, it is important to bear in mind that the word  -Premium- is a relative term that is wide open to interpretation.

This means that any service provider can use it however they like to in their advertising and promotional media and they do. What the word -Premium- used to refer to in sports programming was only the sports programming that featured the very best in professional and top ranked armature events. For armature sports this meant events such as top ranked college sports and world class sports such as Olympic sports contests.

At DirecTV the word -Premium- still refers to this level of sports Jun88 and it always will, so while DirecTV still carries some less than premium sports channels they have a full twenty-five channels that fall into the premium category. DirecTV also features two ultra-premium sports channels and the reason the word ultra has to be put in front of them is because there are simply no other sports programming channels that are available any where else that equal the quality of sports programming that they feature.